For the second installment of your email campaign, you should highlight something unique—something you do that others don’t.
Your prospects are still in the early stages of getting to know (and trust) you. Highlighting the ways you legitimately stand out is a great way to move the relationship forward.
What should you talk about?
- Specific ways your efforts have boosted the bottom line for your clients
- An unusual way of working that benefits your clients
- Your exceptional customer service (but only if you can directly tie it to exceptional results)
- Specialized knowledge or experience you have that others lack, and why it’s important
- Impressive results you have obtained that others just can’t match
There are probably any number of ways you’re unique—just don’t forget the “why it matters” part. You want to focus on things that directly benefit the people you work with in measurable, tangible ways.
Now is not the time for generalized boasting. If you can’t make a direct link between what you do and what your customers get, leave it out.
If you’re really not sure what makes you unique in your field, take a step back so you can figure it out. If you are good at what you do, there’s a near-certainty you are offering something different and better than your competitors. Now’s the time to unearth and showcase what that is.
In your next email, you’ll dive deep into the specific results you delivered for another customer. Stay tuned.