We’re working with a Technical Sales VP who is looking for a new position. A strategist who can execute, he has worked in and led

Your prospects are somewhat warmed up to you after the first two installments of your email campaign. Email #3 is a good time to share

For the second installment of your email campaign, you should highlight something unique—something you do that others don’t. Your prospects are still in the early

In our last post, we explained why a well-thought-out email series is a much better (and cheaper) vehicle for attracting new business than face-to-face meetings.

Recruiting clients frequently ask us to find energetic salespeople willing to “jump on planes” to meet lots of new prospects. This approach is problematic. For

Following is a real job description that attracted an excellent candidate. Notice both the length (short and accessible) and the tone. It reads like it