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Ask Tough Questions
Salespeople are often reluctant to ask potentially uncomfortable questions about money, requirements, timing, or anything else that, in their minds, could potentially delay or even
Risk – The Unexpressed Objection
Customers and prospects are always concerned about what can go wrong when they consider changing what they currently do or adopting a new product or
Sales Presentations
There are many different types of sales presentations, but the effective ones have a few things in common. They: 1. Introduce a Big Idea
Don’t Be Better – Be Different
Every company claims their products are better than those of their competitors. Of course, this is only possible in a fictional place like Garrison Keillor’s
How to Price
From a sales perspective, pricing has three objectives: 1. Raise profit by capturing a greater percentage of the value your customers get from your products
Why You Don’t Want To See Lots of Resumes
Some of our recruiting clients want us to send them lots of resumes. They think the more resumes they see, the better the chance of