Small or start-up companies that lack both name recognition and a huge marketing budget have a big task on their hands. In order to succeed,

We all want to be sure that the person we hire can do the job well, and that we’ll enjoy having that person as part

Marshall McLuhan coined the term “the medium is the message” in his 1964 book, Understanding Media: The Extensions of Man. While McLuhan was being somewhat

As you’ve probably noticed, recruiting qualified candidates is extraordinarily difficult these days. The hard part used to be finding qualified candidates, but LinkedIn and other

Salespeople waste a lot of time and effort chasing the wrong prospects, like: Those that will never buy from us Those that may eventually buy

Value is about better business results that customers get from our products and services. It’s not about the products themselves.   Value selling is about